Whois Privacy Protection, sometimes also referred to as Privacy or Whois Privacy Protection, is a service that conceals the real contact info of domain name owners on WHOIS check sites. Without such protection, the name, postal address and email of any domain registrant will be openly visible. Giving fake information upon registration or altering the authentic information later will simply not work, as doing such a thing may result in the domain registrant losing their domain ownership rights. The policies adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), require that the WHOIS details must be valid and up to date at all times. The Whois Privacy Protection service was launched by registrars as a response to the increasing concerns for potential identity fraud. If the protection service is active, the domain name registrar’s contact information will be listed instead of the domain name registrant’s upon a WHOIS lookup. Most domain names support the Whois Privacy Protection service, although there are some country-code ones that don’t.